• Managing Fleet (Taxi & Limousine) over 5800+ various types of assets which includes a
Bus Fleet of over 440+ (School & Commercial Transport) assets
• Leading & managing 12,000+ Taxi, Limo, Bus Drivers in addition to the 150+ Employees
• Leading 7 sub functions (Section Managers): 1. Taxi Operation, 2. Control Center & Data
Analyses, 3. Limo & E-Hail, 4. Airports Operations, 5. Bus Operation, 6. Sales & Marketing,
7. Customer Happiness.
• Lead development of overall asset operationalization and commercialization strategy
which will lead to achieve the desired financial, operational & customer objectives
• Ensure clear business plan is developed with financial forecast by segments, channels
and business lines
• Managing the Continues Improvement through Lean & Operational Excellence tools and
technique i.e.: LEAN SIX SIGMA, 5S, Visual Management, Time Motion Study, KAIZEN,
Suggestion Scheme, WOT, Error Proofing method (POKA-YOKE), etc.
• Prepare and forecast the annual budget (1.7 Billion + Revenue) for the Department to
secure financial resources necessary to execute action plans to achieve the targets revenue
• Ensure department’s annual manpower plan is fully quipped and facilitate deployment of
highly qualified, competent, motivated, and performance-driven workforce
• Ensure right set of customer segments are defined and identified, including retail
customers, premium customers, and B2B customers or events
• Lead development of tailored value proposition for each segment to achieve the desired
financial, operational and customer objectives
• Ensure new business lines (from feasibility Studies initiations till implementation) and
streams of non-operating revenues.
• Lead design and deployment of key customer initiatives with key objective to enhance
customer experience (Customer Net Promoter Score)
• Ensure customer acquisition and retention strategy are designed and deployed,
including managing customer database, identifying potential customers across segments,
developing attractive customer loyalty programs, and driving initiative to maximize customer
share-of-wallet
• Ensure both traditional / digital marketing strategy are designed and deployed, with key
objectives to drive customer acquisition, measure and enhance marketing ROI, and facilitate
revenue generation
• Ensure implementation of optimal levels of fleet scheduling by leveraging cutting-edge
platforms (technology, people and process) with key objectives to maximize engagement
rates and asset utilization
• Lead end-to-end management of E-Hailing Platform, including daily reports management,
rejection rate monitoring, ETA, and resolving technical issues if any
• Facilitate in enhancing driver satisfaction by assisting in key areas such as engagement
rates, driver career path, and other critical driver related processes
• Manage the team’s performance by setting SMART (specific, measurable, achievable,
realistic, timely) annual performance objectives
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• Ensure all key processes are streamlined, with key enablers in place (e.g. automated or
digitized workflows), seamless technology integration wherever applicable, minimized
hand-offs and paperwork, and minimal process and operational inefficiencies and waste
• Develop innovative leadership initiatives aimed at achieving long-term strategic
objectives and driving higher performance and service levels
• Ensure the alignment with Quality, Health, Safety and Environment (QHSE) through
management practices, procedures, policies, specifications and standards are defined and
followed per the overall organization’s standards
• Ensure key audit findings are timely reviewed and resolved